Choose your 2040, then build the path to it.
Carbon costs, trade shocks, AI and a hotter climate make the next fifteen years hard to call. Tomorrow & Co. helps your leadership team explore the futures your market could face, choose the one worth building, and map the path from today. Every idea on that path is tested for desirability, viability and feasibility before it reaches your board.
What's changing
The ground is moving under Indian business.
Some of these change what you sell. More of them change how you run. All of them have already started.
Factories pay to haul away their waste, then pay again for diesel power.
The waste powers the plant, and both bills disappear.
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What you sell
TODAY
Steel, aluminium and cement exporters pay for carbon at Europe's border.
2040Low-carbon Indian metal sells at a premium.
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What you sell
TODAY
Rural buyers are India's fastest-growing market.
2040Products designed for Bharat lead their categories.
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Water
TODAY
Plants compete with farms and cities for shrinking reservoirs.
2040Every litre gets treated and reused on site.
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People
TODAY
AI is taking over routine work in offices and service centres.
2040The same people run services that didn't exist in 2026.
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Sites
TODAY
Heat cuts output on shop floors every summer.
2040Sites designed for heat keep working through May.
Why start now
No one can say what 2040 holds, but a company can choose the 2040 it's working towards and start on it this year.
How it works
Jump forward, look back, then build.
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Jump forward and see the futures.
Your team explores several versions of your market in 2040, from the ones you'd fear to the ones you'd build, and chooses one to aim for.
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Look back and map the path.
From that 2040, they work out what has to be true by 2035, by 2030 and by next year, across what you sell and how you run.
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Build and test every idea.
Teams shape the ideas along the path and put each one through three tests before it goes to leadership.
The method
One method in four parts, used together.
- F
Futures thinking
Explores several versions of your market in 2040 and picks one.
- S
Systems thinking
Maps how you run, from energy and water to people and suppliers.
- D
Design thinking
Checks ideas with the people they’re for before budget is spent.
- B
Business thinking
Counts social, environmental and financial returns.
- AI
AI
Runs through all four, and every scenario allows for how it’s changing your market.
The three tests
Every idea leaves with answers to three questions.
- Desirable
- Do customers, employees or the community around your sites actually want it?
- Viable
- Does it hold up financially, counting social and environmental returns alongside revenue?
- Feasible
- Can your company build and run it with the assets, skills and partners it has or can get?
Ideas that pass all three go to leadership with a case they can weigh.
Your company leaves with new offerings & initiatives, and future-ready operations.
A pathway from today to your chosen 2040, with milestones for 2030 and the year ahead.
New products, services and business lines, each tested for desirability, viability and feasibility.
Changes to how you run, each with a first step.
One picture of the future, shared by the whole leadership team.
Introductions to incubators, investors and industry bodies, and a team that stays in touch while ideas move.
Formats
Three ways to run it.
Half-day
Leadership teamLeaders explore the futures, choose one and name the bets worth making.
Most companies start here.
One day
Cross-functionalTeams from product, operations, finance and HR take those bets through the full arc and present to leadership.
Works as a team offsite.
Multi-session
Over several weeksOne session each for futures, systems, design and business thinking. It ends with tested ideas and a pathway with milestones.
Works as a pathway sprint.
People and purpose
Your people get work they can point to.
Nearly every young employee in India says purpose shapes how they feel about their job. A session hands them a real problem, colleagues from across the company and a stage in front of leadership.
- Your people
Work they can point to, and a say in where the company goes next.
- Your neighbourhood
Initiatives the community around your sites can see, from cleaner air to a safe walk home after the night shift.
- Your CSR spend
Projects that serve the business and the neighbourhood at the same time.
Facilitator
Tarun Durga
I'm a strategic designer based in Mumbai, with 25 years across Deloitte Digital, Dentsu and founder-led ventures.
Get in touch
Start with a half-day leadership session.
Tell me about your company, your market and what's changing in it, and I'll reply within two working days.