Take your community and members to 2040. Come back with initiatives to build it.

Foundations and industry associations bring their community and members into one room. Together they step into 2040, agree on the future they want, and come back with initiatives that get them there.

JUMP FORWARD LOOK BACK TODAY 2030 2035 2040

Why start in the future

Most plans start with today's problems and never get far beyond them.

A time jump gets the room past them, so every session starts in 2040. Everyone steps into an ordinary day there and looks around at the work, the streets and who's doing well. Once a room has seen the same future, it's far easier to agree on what to build.

Hundreds of people shape what happens next, and they move faster once they've seen the same future.

How it works

Jump forward, look back, then build.

  1. Jump forward and see 2040.

    Everyone steps into an ordinary day in 2040 and describes what they see.

  2. Look back and agree the path.

    The room agrees on the future worth building and works out what has to happen first.

  3. Build the initiatives.

    Teams shape initiatives to get there and test them.

The method

One method in four parts, used together.

AI 2040 FSDB
  1. F

    Futures thinking

    Builds a picture of 2040 the whole room agrees on.

  2. S

    Systems thinking

    Maps the people, money and rules around a problem.

  3. D

    Design thinking

    Checks ideas with the people they’re for.

  4. B

    Business thinking

    Gives each initiative a model that outlasts its first grant.

  5. AI

    AI

    Runs through all four, and every picture of 2040 allows for how it will change daily life.

DESIRABLE VIABLE FEASIBLE

The three tests

Every initiative leaves with answers to three questions.

Desirable
Do the people it's for actually want it?
Viable
Can it keep going through funding or earnings, counting social and environmental returns?
Feasible
Can your organisation and its partners deliver it with what they have or can get?

Initiatives that pass all three are ready to fund and run.

What you leave with

One future, and the initiatives to reach it.

A front page
A job advert
A product label
A public notice

One picture of 2040, shared by everyone in the room.

Artefacts from 2040 to show your members and the press.

Milestones for 2030 and the year ahead, each with an owner.

A shortlist of initiatives to fund and run.

A team that can run this kind of futures work again.

Formats

Three ways to run it.

One day

Community and members

A bigger room jumps to 2040 and comes back with initiatives.

Works as an annual convening.

Multi-session

Over several weeks

Initiatives go from idea to plan and end in a public exhibition.

Works as a community lab.

It also works for clubs, resident groups and city bodies planning for their own neighbourhood or town. Tell me about yours

Tarun has run workshops for FICCI Deloitte India Aditya Birla Group ECube India
Portrait of Tarun Durga, founder and facilitator of Tomorrow & Co.

Facilitator

Tarun Durga

I'm a strategic designer based in Mumbai, with 25 years across Deloitte Digital, Dentsu and founder-led ventures.

Read Tarun's full bio

Get in touch

Host a session for your community and members.

Tell me about your organisation, the people you work with and what you'd like them to build, and I'll reply within two working days.